WICKED: The Movie

By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista 

WICKED is one film adaptation I can’t wait to see! According to a report from Deadline.com, Universal Pictures, which is producing the film, it’s in the works. Hopefully, as IMDB posts, we’ll see it on the big screen on or about 2014. My ‘bet guess’ is Halloween: a perfect marketing choice for Wicked merchandise tie-ins. I can only imagine the incredible character costumes, dolls, green Gooey candy, and haunted happenings …

Since its start on October 30, 2003, Wicked earned immense popularity by becoming one of the most popular and the 25th longest ruining show in the musical theatre history. This year, Wicked celebrates her 9th anniversary.

Universal is seeking Stephen Daldry to transform the long-running musical to film. Daldry – who has received Academy Award nominations for his work on BILLY ELLIOT, THE HOURS and more – most recently received a 2011 nomination for EXTREMELY LOUD AND INCREDIBLY CLOSE.

Winnie Holzman, the author of the musical’s book based on Gregory Maguire‘s novel, will reportedly also write the screenplay. The film has been in talks, but has been slow in production; no casting or further members of the creative team have been announced.

WICKED, with music and lyrics by Stephen Schwartz (Godspell, Pippin, Disney’s Enchanted, Academy Award winner for Pocahontas and The Prince of Egypt) and book by Holzman (“My So Called Life,” “Once And Again” and “thirtysomething”), is based on the 1995 best-selling novel by Gregory Maguire.

The storyline quoted by Broadway.com is this. “A vivid reimagining of the classic The Wizard of Oz, Wicked spotlights the untold stories of Oz’s most famous (or infamous) characters, namely the Wicked Witch of the West and her unlikely friend, Glinda the Good Witch. The show follows green-skinned star Elphaba from birth to college and through the life-changing events which eventually label her “wicked,” introducing spoiled rich girl Glinda, local prince and heartthrob Fiyero and even the Wizard of Oz himself, a troubled man very unlike the one you may remember. As Elphaba, a passionate political activist if there ever was one, fights injustice and seeks to undo the mistakes of the past, dark secrets and personal tragedies shape the history of Oz, paying homage to the classic Wizard of Oz story while simultaneously changing fans’ understanding of it forever. A cautionary tale about love, friendship and trust, Wicked effortlessly reveals that there are indeed two sides to every story.”

The musical is directed by two-time Tony Award winner Joe Mantello (Take Me Out, Love! Valour! Compassion!, The Vagina Monologues) and features musical staging by Tony Award winner Wayne Cilento (Aida, The Who’s Tommy, How To Succeed…). WICKED is produced by Marc Platt, Universal Pictures, The Araca Group, Jon B. Platt and David Stone.

If you don’t know much about this blockbuster Broadway show, watch this video:


More to come on Wicked, my favorite show!


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One Response to WICKED: The Movie

  1. I think it will be a great marketing idea to launch the film “Wicked” on Halloween. The film fits perfectly in the Halloween time and some people would even wear “Wicked” costumes for Halloween and therefore generate a greater promotion impact. Advertising the movie in the time before Halloween would lead to more people dressed in Wicked Halloween costumes. Also, it might be a great opportunity for families to watch the new film in the movie theater and add it to the Halloween event. I am looking forward to watch the film in the theaters.