‘Les Miserables,’ a Universal Pictures marketing dream

By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista 

After seeing and loving the Broadway show Les Misérables, I am most excited to offer my marketing views on Universal Pictures movie version coming this Christmas, now nearly 30 years in the making.  What’s so different is how the movie cast sing live, quite new to a movie production. It’s a beautiful raw view of music, and a perfect fit for a production that’s so emotional.

Most of our last familiarity with the theater production Les Miserables comes from Susan Boyle’s performance in Britain Got Talent, performing “I dreamed a dream.” At the time, she was so shocking and unexpected, and the world was amazed with her presentation and opera voice. Here is the link to her performance on Britain Got Talent, I dreamed a dream from Les Miserables: http://www.youtube.com/watch?v=RxPZh4AnWyk


Fast forward, Susan Boyle with 103,576,077 hits on YouTube can only help the marketing of the movie. The bottom line is in her performance she announced in front of a huge audience that went viral on YouTube that she is singing the song “I dreamed a dream” from the show “Les Miserables.” Automatically that builds awareness among viewers worldwide of the show.

Now a great movie is about to come out with top notch performers. Considering the huge YouTube counts, all falls in place for a great blockbuster film.

Anne Hathaway’s extraordinary performance of “I Dreamed a Dream” was the centerpiece of the “Les Misérables” trailer released earlier this year, and it gains an equal amount of attention towards the end of this latest feature. Eddie Redmayne, who stars in the musical as young rebel-in-love Marius, praised Hathaway’s performance: “When I saw the trailer with Anne singing with this extraordinary fragility, that song I thought I knew pretty well… suddenly, I listened to the lyrics for the first time, afresh.”

I can’t wait to see this movie!

Tags: , , , , ,



2 Responses to ‘Les Miserables,’ a Universal Pictures marketing dream

  1. A very impressive article. Well prepared. Very motivating!! Set off on to way

  2. Successful Broadway show Les Miserables most definitely trigger Universal Pictures to produce a movie to follow up. The satistfied audiences of Broadway show probably won't miss this movie when the Universal Prictures hired talented actors such as Anne Hathaway, Hugh Jackman and Russel Crowe and the list goes on. The timing of producing and putting this movie on the theatres is crucial marketing stradegy that i find in this particular situation. After i checked out the trailer of Les miserables, i put this movie on my list of new movie to watch because it looks that good. Disregarding amazing performance of Susan Boyle – i dreamed a dream and the popular broadway show Les Miserables.