By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista Social news works differently for each of us. Here is a great site worth talking about. It’s called Newsle. Twitter and Facebook function as social news feeds with your friends pushing out stories they find interesting. But what about news about your friends or other people you care about? Well, two Harvard sophomores, Axel Hansen and Jonah Varon, created together Newsle to do just that. Newsle imports your friends and... More »
By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista Internet changes the way we think. Our educational community and parents question how new technology impacts our children. Like anything else, there is good and bad. When Freud was writing about humanity in general, his observations had specific ramifications for today’s parents. Our kids are more sophisticated than we think; they understand what’s going on in the adult world and they emulate it as they grow up. They will... More »
by Courtney Gordner, Featured Guest Writer In February of 2013, Vine was released to Apple’s App Store, and has since caught the attention of marketers and fashionistas around the world. Owned by Twitter, Vine allows mobile users to shoot and post up to six seconds of video. While six seconds may not seem like much time, in the world of fashion, a six-second video has virtually endless possibilities. Here are some of the ways fashionistas are using Vine to promote the latest trends, as well... More »
by Courtney Gordner, Featured Guest Writer When it comes to fashion, one of the most important parts of being avant-garde is keeping up with the ever-changing trends and style changes. No matter how brave or daring the print or pattern is, a true fashionista will plan and accessorize accordingly. Yet, maybe this fashionista also holds an 80-hour work week and probably owns one of the most disorganized and stuffed-to-the-brim closet in all of New York. Luckily, technology has saved this fashionista... More »
By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista The most comprehensive social marketing suite, Marketing Cloud, announced its next generation of analytics tools that help companies shift from passively listening on social media to generating business results, turning insights into action. The Salesforce Marketing Cloud uses Radian6, acquired for $326 million for its social media monitoring and engagement capabilities, and Buddy Media, the social media campaign-management firm... More »
By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista This year at Maybelline’s fashion exhibit in Lincoln Center I stood in line to experience a large-format high-tech VE Connect vending machine running marketing content and dispensing samples of the cosmetic giant’s latest products to fashion industry insiders who interact with the touchscreen display. For those not familiar, Vendors Exchange offers VE Connect in 46″ and 55″screen sizes. The 1080p interactive... More »
By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista Social media can spiral complaints fast, making a local issue global incredibly quickly. Coming from a ‘Total Quality Management’ background, I remember the days I worked as an examiner for the New York State Excelsior Quality Award, modeled after the Malcolm Baldrige Award, offering company evaluations of quality excellence. In retrospect, nothing changed. It is still about quality service, customer satisfaction, and... More »
By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista With Memorial Day around the corner, ‘a la playa!’ Online retailers know they don’t have much time to prepare their strategies and platforms for Christmas 2013. So for retailers I say, make sure that you consider social media as part of your overall plans – with 850 million potential customers on Facebook alone, it simply can’t be ignored. Remember too that the Christmas season is just a six-week segment of a... More »
Looking for fashion advice? Inspiration? Or, shopping experience? Now there are plenty of iPhone apps to assist. Here are a handful of retail apps that are drawing attention among shoppers. Pose An outfit-sharing iPhone app that allows users to share photos while they shop. Users can snap photos of apparel and accessories while they shop, tag them with their prices and the location of the store in which they were found, and then share them with other Pose users, as well as their... More »
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