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Celebrity Marketing: a talk with Ana Martins at GBK

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  By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista  No matter how valuable a jewelry piece may be, a photo of a celebrity wearing one on the red carpet is priceless. Any celebrity event is an Oscar of celebrity placement. The world’s biggest jewelry brands compete with Hollywood celebrities for the chance to bejewel Hollywood’s beauties and dazzle hooked fashion fans watching and tweeting worldwide. Ana Martins, Vice President of the PR – Luxury Division... More »

Just In: Apple unveils iOS 8

By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista More » ... More »

Rebecca Minkoff at MBFW

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By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista  Watch Fashion Week REBECCA MINKOFF Mercedes Benz Fashion Week! There was a lot of talk after Rebecca Minkoff‘s runway show during New York Fashion Week — not just about her gorgeous colorful casual clothes meshed with a Latin American vibe, but also for the live music by Janelle Monae and her band. On Friday at Lincoln Center (as a part of “American Express Unstaged”), models showing Rebecca Minkoff‘s... More »

A red y-emmy bash

By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista  The 64th annual Primetime Emmy Awards is going all RED. The 57,600-square-foot space inside the West Hall of the Los Angeles Convention Center is where the ceremony’s “rhapsody in red” dinner party will take place. The photograph you’re looking at is of a table setting seen inside the Emmy Awards Governors Ball preview at the Los Angeles Convention Center on Sept. 19, 2012.   The party extravaganza will be... More »

Oscar’s red carpet product placement

By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista  The Academy Awards aren’t just about the movies. They’re about the fashion and what the stars wore on the red carpet at the year’s biggest event. The Oscar event is one big product placement “crunch” to promote as many fashion brands as possible. According to  Susan J. Ashbrook, author of “Will Work for Shoes: The Business Behind Red Carpet Product Placement,” “The Oscars are the Super Bowl for... More »

Oscar’s social buzz phenomenon

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By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista  Lots of cash rests on the Academy Award since many Oscar-winning movies only begin making money after the awards are announced.  The return of Billy Crystal, coupled with social media efforts improved ratings.  Nielsen estimated that 39.3 million people watched the Oscars on ABC Sunday night, up from the 37.9 million viewers during the much-panned 2011 show where James Franco and Anne Hathaway shared hosting duties. Amplifying... More »