CAREER News

The ‘ABC’ bachelor degree for self-marketing

By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista  Is The Bachelor good for self marketing? According to Jeff Beals, author of Self Marketing Power: Branding Yourself As a Business of One, in a competitive, global economy, you need to stand out. Marketing is a powerful and essential tool. Corporations spend millions and millions of dollars on marketing efforts to create a brand, build brand awareness, and promote products and services.   As important is self marketing to find... More »

Marketing Reality TV: lessons learned

By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista  The TV networks learned important lessons from all the years of marketing reality TV. Originally, the reality was supposed to come from ordinary people having genuine, unscripted reactions to highly contrived situations. As reality show franchises are worth millions, the subjects become more professional, the situations more contrived and the material more provocative. The goal too is to push the envelope just enough to inspire a... More »