The ‘ABC’ bachelor degree for self-marketing

By Dr. Iris Mohr, Chief Editor and Founder, Marketing Fashionista 

Is The Bachelor good for self marketing? According to Jeff Beals, author of Self Marketing Power: Branding Yourself As a Business of One, in a competitive, global economy, you need to stand out. Marketing is a powerful and essential tool. Corporations spend millions and millions of dollars on marketing efforts to create a brand, build brand awareness, and promote products and services.


As important is self marketing to find a job, enhance your social network, and expand your Web presence. Let’s verify by taking a look at the bachelors since the The Bachelor first aired on ABC in 2002. Most recently, Ben Flajnik, Season 16, gained a lot of exposure from the show, helping his winery to reach a wider market. “ The company Evolve at Valley Wine Shack in Sonoma grew by 25 to 30 percent since his appearance on the show The Bachelorette starring Ashley Hebert. One week before his big debut as the Season 16 The BachelorBen Flajnik rebranded his winery, changing its name from Evolve to Envolve. Perfect timing to promote the company’s commitment to the environment.

The other bachelors benefited as well. Alex Michel, the first bachelor, Season 1, 2002, became a spokesman for and is now a relationship expert and spokesperson for Princess Cruises.  In addition to running his family’s winery in California, Andrew Firestone, Season 3, appeared on various reality TV shows, and hosted a show called Billionaires Car Club in 2008, which was basically about being super rich and having super-expensive cars.  Bob Guiney, Season 4, one of the most successful ‘Bachelor’ stars to date; he published a  book, What a Difference a Year Makes: How Life’s Unexpected Setbacks Can Lead to Unexpected Joy; playedin The Band From TV, hosted the TLC show Date My House, and now on his way to host another for ABC called Worst Audition Ever in 2012. Jesse Palmer, Season 5, is now a sports commentator for college football for ESPNDr. Travis Stork, Season 8, is high in demand, starring as the lead doctor on the ABC show The Doctors. Other bachelors like Prince Lorenzo Borghese, Season 9, is now more royal (Can he be more royal?), and Dr. Andy Baldwin, Season 10, continues his mission to pursue good deeds. Matt Grant, the English transplant of Season 12, appears now to be a “permanent” transplant; he is a photographer in Hollywood, and takes photos of premieres and celebrities.  Jason Mesnick, Season 13, carved a niche for himself, running a website called Jason’s Place for single parents. Jake Pavelka, Season 14, after appearing on Dancing With the Stars, is still in the limelight, and appears on the big screen in various TV shows. As far as two season Brad Womack from 11 and 15, the likelihood is great that he benefited from the show’s buzz in driving traffic to the four bars he co-owns with his brothers in Austin.

Talk about the power “word-of-mouth” in building a career and branding yourself!  Reality TV triggers social interaction more than any other form of  TV entertainment. In today’s competitive job market, there is no room for wilted roses. Even if the journey to love leads to no final rose, it is a promotional road to getting known if used wisely.

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12 Responses to The ‘ABC’ bachelor degree for self-marketing

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  4. Clearly from the examples provided, The Bachelor is great for self marketing. Whether you are looking for a job or promoting your business, self marketing is a great tool. I think a great way to look at self marketing is to view yourself as a brand. And just like a brand, marketing is extremely important for it is how you communicate with consumers. In the case of self marketing, you are communicating with people in your social network and you are trying to improve your image and increase your social network. You communicate with what you say, how you dress, and what you do and don’t do. In marketing terms, self marketing is promoting brand awareness (awareness of yourself), brand equity (your own value),and brand recognition (how recognized you are). Also, it is positioning (the image you create in the of your target market or social network).

  5. “word of mouth” can delivery information directly and has more creditability. Meanwhile, TV is a prefect media for these “words” to delivery and share with customers. “The bachelor” is very powerful to rise somebody and something up.

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  10. People are curious about trending topics; so, they ask questions and gather information, then tell their friends what they learn. In this era, where social media is popular and the exchange of information is almost instantaneous, this cycle continues and a person can become well known around the globe by word-of-mouth in a matter of hours.

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